More than 500,000 readers trust Preservation
for the latest news, columns, and features on preserving America's
historic places. Their special interests include historic properties,
historic travel, preservation products and services, preservation
advocacy, and education. Their average age is 55 years old; average
household income is $113,000; and average household net worth is
$980,500. Our readers graduate from college (73.6%) and hold post-graduate
degrees (38.4%). They work in professional or managerial jobs (69.8%).
They participate in many civic activities, voting
in Federal, state, or local elections (99.1%); actively working
as volunteers in civic and political organizations (63.0%); writing
to elected officials or editors of print media about matters of
public business (39.5%); engaging in fund raising (37.2%); addressing
public meetings (28.6%); and personally visiting elected officials
to express a point of view (14.9%).
Preservation readers save and revitalize
historic homes and communities. They upgrade historic properties
for modern living (83.3%); invest in historic commercial and residential
real estate (45.3%); and remodel rooms, floors, plumbing and roofing
(44.9%). They spend an average of $14,100 a year on home improvements.
They travel to historic destinations frequently
(94.7%). They take an average of 5.6 overnight trips a year within
the continental U.S. (89.2%), spending an average of $2,300. The
percentage who spend at least $3,000 or more a year on domestic
travel (27.8%) is nearly 10 times the percentage of U.S. adults
(2.9%). They read Preservation for planning trips to historic
places (82.9%).
For more information about Preservation
and our readers, request
a media kit or call (800) 944-6847. For online advertising
information, contact Bob
Barron at (202) 588-6068.
Looking for a historic home? Browse our Historic
Properties for Sale.
Classified
David Montiel,
(202) 588-6065
Historic Properties
Beth Siegel,
(202) 588-6069
SALES REPRESENTATIVES
New York
Bob
Barron
1785 Massachusetts Ave., NW
Washington, DC 20036
(202) 588-6068
Fax (202) 588-6172
Midwest
Robert Purdy Associates
307 North Michigan, Suite 415
Chicago, IL 60601
Bob Purdy
Tom Meehan
(312) 726-7800
Northeast
Eric Lange
Steve Ganak Ad Reps
51 Church Street
Boston, MA 02116
(617) 542-6913
Fax (617) 542-7227
Mid-Atlantic
James W.
Cooke
James Cooke Advertising Sales
8613 Indian Springs Road
Laurel, MD 20724-1901
(240) 264-6525
Fax (240) 264-6526
South
Scott Rickles
Ray Rickles & Company
560 Jacaranda Court
Alpharetta, GA 30022
(770) 664-4567
Fax (770) 740-1399
West
Christine Tye
Bob J. Flahive Co.
1051 Broadway, Ste. D
Sonoma, CA. 95476
(707) 935-2880
Fax (707) 935-0858
Canada
Christopher J.
Brown
Media Services International
22-5160 Explorer Drive
Mississauga, Ont. L4W4T7
(905) 238-9228
FREQUENCY AND CLOSING DATES
Preservation is published six times a year. Artwork is
due no later than five business days after the closing date. No
reservations or cancellations will be accepted after the closing
date. Reservation and cancellations must be confirmed in writing.
| Issue |
Closing Date |
Materials Due |
| January/February 2008 |
November 1 |
November 8 |
| March/April |
January 4 |
January 11 |
| May/June |
March 3 |
March 10 |
| July/August |
May 5 |
May 12 |
| September/October |
July 1 |
July 11 |
| November/December |
September 8 |
September 15 |
BANNER SECTIONS
Historic Hotels of America (May/June, November/December)
For Historic Hotels of America members only, this banner advertising
section reminds National Trust members that historic hotels offer
the best of everything. Among our members are New York's Waldorf-Astoria,
Washington's Hay-Adams and the famous Jekyll Island Club Hotel.
Historic House
Museums (January/February, July/August)
Featuring a facade, an architectural detail, or an unusual artifact
in black-and-white photography attracts readers to respond to
the historic allure of house museums. Body copy promotes visitation,
educational outreach, special events and activities.
Historic Travel (Every Issue)
Historic destinations, heritage tourism initiatives and historic
travel services all enjoy the benefits of affordability and frequency
in this 1/6th-page travel directory section. Tourism promotion
agencies and destination marketing offices use the space to announce
special events and activities in time-sensitive copy.
For more information about special sections, call
(800) 944-NTHP or e-mail James
Cooke.
SPECIAL SECTIONS
Jan/Feb - Historic Southeast, Historic House Museums
Mar/Apr - Treasures of Maryland, Historic Midwest, Historic International
May/June - Civil War Trails, Treasures of New York, Historic Rockies,
Historic Hotels of America
July/Aug - African-American Trails, Historic House Museums, Historic Main Streets
Sept/Oct - Treasures of Virginia, Historic Caribbean
Nov/Dec - Revolutionary War Trails, Historic Southwest, Historic
Hotels of
America
VALUE ADDED
Reader Service (in every issue)
Reader Service is a free 15-word listing with a
business reply card that generates inquiries from readers who
are interested in more information about advertisers. Inquiries
are delivered to advertisers in the form of gummed labels and/or
via email for six months. A 1/6 Page ad qualifies an advertiser
for one issue of Reader Service. A full-page ad, or the total
equivalent, qualifies an advertiser for six issues of Reader Service.
Advertising Rates 2008
| General |
1x |
3x |
6x |
| Full page |
$14,830 |
$13,800 |
$12,820 |
| 2/3 |
12,325 |
11,450 |
10,600 |
| 1/2 |
8,200 |
7,550 |
6,900 |
| 1/3 |
5,890 |
5,3440 |
4,800 |
| 2-Page Spread |
25,640 |
23,840 |
22,075 |
| Historic Travel (4-Color) |
1x |
3x |
6x |
| 1/6 Page |
$1,895 |
$1,795 |
$1,695 |
| Marketplace (4-Color) |
1x |
3x |
6x |
| 1/3 Page |
$3,155 |
$2,950 |
$2,740 |
| 1/6 Page |
1,285 |
1,185 |
1,055 |
| 1/12 Page |
800 |
750 |
700 |
| Marketplace (B & W) |
1x |
3x |
6x |
| 1/3 Page |
$2,200 |
$1,850 |
$1,600 |
| 1/6 Page |
1,000 |
900 |
870 |
| 1/12 Page |
600 |
550 |
525 |
House Museums
(4-Color) |
1x |
2x |
3x |
| 1/6 Page |
$1,700 |
$1,600 |
$1,500 |
| Covers |
1x |
3x |
6x |
| Cover II |
$18,600 |
$17,300 |
$16,842 |
| Cover III |
15,000 |
14,300 |
12,200 |
| Cover IV |
20,000 |
19,300 |
18,000 |
Pre-Printed Inserts
1-page (2) $10,750
2-page (4) $20,370
3-page (6) $28,925
4-page (8) $37,500
5-page (10) $46,150
6-page (12) $54,800
7-page (14) $63,250
8-page (16) $71,275
BIND-IN CARD - $5,000
SPECIAL POSITION CHARGE: 15%
Classified (prepayment required)
$4.75 per word, 25 word minimum
$4.50 per word with 2 or more paid insertions
Historic Properties (prepayment required)
$525 per property
GENERAL INFORMATION
Frequency discounts must be contracted in advance. Schedules not
completed will be billed at the earned applicable rate. Discounts
of 15% are available to recognized advertising agencies only.
No agency discounts may be taken on production charges. No cash
discounts are allowed. A 1.5% monthly fee will be applied to accounts
that are 30 days past due. Advertisers submitting materials that
do not meet our mechanical requirements will be billed at cost
for in-house production work. Art materials will be returned only
upon written request; otherwise they will be retained for one
year and then discarded. For more information, call (800) 944-NTHP.
ADVERTISING POLICY
Advertising is subject to the publisher's approval. The publisher
is not responsible for errors in type set by Preservation
including response codes, or for omission of an advertisement.
Positioning is not guaranteed unless confirmed in writing by the
publisher. Advertisers and agencies assume liability for all content
of advertisements and assume responsibility for any claims arising
therefrom made against the publisher. Rates are subject to change
without notice.
