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The Cyclone
embarks on its first official ride this year,
with Miss Cyclone (front left) leading the way.
(Cameron Davidson)
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New York's Famous
The role of condos is provoking dissent over the coming redevelopment of Coney Island.
BY ERIC WILLS
No crowds are lined up for hot dogs
at Nathan's Famous, no music wafts from Ruby's bar
on the boardwalk. No screams come from the Cyclone
roller coaster, whose nearly 60-degree opening drop,
legend has it, once cured a coal miner who was born
mute. (His first words before fainting: "I feel
sick.") In early March, Coney Island's amusement
district slumbers. Visitors are greeted here, on the
Atlantic Ocean at the far reaches of Brooklyn, by
a biting wind and an empty expanse of beach.
There are few signs that Coney Island, after years
of neglect, is about to embark on a ride as gripping
as any from its storied past. New York Mayor Michael
Bloomberg and other city officials created the not-for-profit
Coney Island Development Corporation (CIDC) in 2003
and so far have appropriated more than $85 million
for the area's revitalization. The initial optimism
about Coney Island's future, however, has largely
been overshadowed by controversy. In recent years,
Thor Equities, a New York City real estate company,
has bought nearly three-quarters of the land in the
heart of the amusement district and plans to build
not only amusements-recent drawings showed a glitzy,
futuristic collection of rides and attractions-but
also condos, even though the area is not zoned for
residential use. Depending on one's stance, condos
are either an economic engine necessary to fuel Coney's
revival or a significant threat to its survival as
an amusement district.
For devotees of Americana, Coney Island is hallowed
ground. It was the nation's playground at the turn
of the 20th century, the place where the hot dog,
roller coaster, and fenced-in amusement park were
invented. For some people, it represents one of the
last vestiges of an old New York that is not gentrified
or glossed over with a corporate veneer. Which helps
explain why the fight over Coney Island's future-which
will begin in earnest in the coming months and include
Bloomberg and the city planning commission-stands
to be so impassioned.
Dick Zigun is the unofficial mayor of Coney Island
and a member of the CIDC. For more than two decades,
he has run circus sideshows at Coney (Freaks! Wonders!
And Human Curiosities!). In season, he has been spotted
wearing a derby and an antique wool bathing suit,
or with an albino python draped around his neck. When
I meet him on this day in early March, he wears work
boots and a gray jacket that covers his tattooed arms.
"This is the final year of Coney Island as we
know it," he says as I embark on a tour with
him.
As we walk around the amusement district, it's
difficult to envision Coney during its apogee, when
millions of visitors each summer gawked at the spectacle
of lights and mechanical wonders. "Coney Island,
the way it is, is broken," says Zigun, his point
punctuated by the trash-filled, vacant lots around
us. "It needs economic development."
From the boardwalk, Zigun points out two of Coney
Island's legendary landmarks?rare survivors
of decades of demolition. To the west looms the Parachute
Jump, a 262-foot-high web of steel that debuted at
the World's Fair in 1939 and was moved here two
years later. (It is now lauded, fittingly, as the
Eiffel Tower of Brooklyn.) And in the heart of the
amusement district stands Deno's Wonder Wheel,
a Ferris wheel that opened in 1920 and now enlivens
the area with its brilliant shades of red and blue.
The colors are especially striking because in the
backdrop are the Luna Park Houses, five drab high-rise
apartment buildings constructed in the late 1950s
and early '60s. They were the work of former
New York City Parks Commissioner Robert Moses?"the
antichrist of Coney Island," says Zigun. Moses
hated the amusement district's "mechanical
noise-making," sideshows, and overcrowding, and
he eliminated much of it. He situated his Luna Park
Houses on the site of one of Coney Island's original
amusement parks, called Luna Park, and he used the
site of another original park for the New York Aquarium,
which was built in the mid-1950s.
Zigun believes that what's left of the amusement
district's core should not be taken up by condos.
Thor's presence, meanwhile, is already apparent. Signs
are splayed across the fronts of two buildings: For
lease, Thor Equities. A backhoe digs on Thor's
land along Stillwell Avenue where go-cart and miniature
golf courses once were. Across the street a sign advertises
batting cages that no longer exist.
Astroland Amusement Park still stands along the boardwalk,
though its demise is fast approaching. After my tour
with Zigun, I meet the park's owner, Carol Hill
Albert, in her office. Albert's husband was one
of Astroland's founders in 1962. Last November,
she sold the land to Thor for $30 million. Signs outside
the park assure visitors that Astroland will be open
for the 2007 season. Then it will go dark.
Albert sits with her back to a window overlooking
some of her park's rides, such as Dante's
Inferno, "a classic dark ride that features a
devil with a 30-foot tongue," she says, and the
Astrotower, a red, doughnut-shaped observation deck
that travels up and down a 253-foot-tall white pole.
"I feel very sad," says Albert. "With
construction planned on both sides of us, I ?didn't
think we could sustain our business."
Albert says she has tried?unsuccessfully?to
find land onto which she can move about half of Astroland's
23 rides. For more than 30 years Albert has also run
the Cyclone, a city landmark across the street from
Astroland. The Cyclone, she says proudly, turns 80
this year, and she will continue to operate it. The
redevelopment will bring jobs, Albert acknowledges.
But Coney is a tightly knit, blue-collar community
that has never been corporate, she says. She worries
that Coney Island's essence will be lost.
Coney Island's beginnings as a seaside resort
were colorful, to say the least. Rail lines, streetcars,
and steamships arrived in the 1860s and 1870s, and
so did corruption. Under the leadership of political
boss John Y. McKane ("houses of prostitution
are a necessity," he famously said), Coney Island
earned the sobriquet "Sodom by the Sea."
Amid gambling dens and crooked real estate deals,
innovation flourished. In 1867, Charles Feltman began
selling his "red hots" (frankfurters on
a bun), giving rise to the modern-day hot dog. In
1884, La Marcus Thompson invented the roller coaster.
His Switchback Railway, where the Cyclone now stands,
had a 600-foot-long undulating track and traveled
at a "frightful rate of speed," according
to an early account?about six miles an hour.
In 1895, Captain Paul Boyton opened up Sea Lion Park,
with a roller coaster, a water slide, and an artificial
lagoon?the world's first enclosed amusement
park, which catapulted Coney Island into its golden
age.
"It is blatant, it is cheap, it is the apotheosis
of ridiculous but it is something more," author
Reginald Wright Kauffman wrote of Coney Island in
1909. "It is like Niagara Falls or the Grand
Canyon or Yellowstone Park. It is a national playground
and not to have seen it is not to have seen your own
country."
Imagine visiting Coney Island during its heyday and
beholding its grand amusement parks. The light bulb
was a relatively recent invention, yet here was Luna
Park, an "electric Eden" of minarets, domes,
and other kinds of fantasy architecture adorned with
200,000 lights. One reporter compared it to Xanadu
in Coleridge's opium-inspired poem, "Kubla
Khan": "The brilliance and beauty and weirdness
of it all beggars description."
Nearby was Dreamland; its Beacon Tower rose an astonishing
370 feet and had 100,000 lights. Inside were all manner
of curiosities: "Midget City," a scaled-down
version of 15th-century Nuremberg inhabited by 300
dwarfs, and Dr. Martin Couney's infant incubators,
filled with premature babies. Imagine pushing your
way through the crowds, the laughter, the chaos, to
Steeplechase Park and racing its mechanical horses,
or boating along the Venetian-style canals.
In the summer of 1909, 20 million people visited Coney
Island, including Sigmund Freud, who reportedly said
that it was the only thing about America that interested
him. In 1920, the subway reached Coney (an express
train from Times Square took 45 minutes), bringing
immigrants and factory workers. The beach was often
so crowded that the mass of bodies obscured the sand.
Subway fare, a hot dog at Nathan Hand?werker's
stand (today, Nathan's Famous), admission to
sideshows?each cost five cents. Coney Island
earned a new moniker: the Nickel Empire.
"It was the most visible, one of the most remarked
on, literally remarkable instances of the rise of
a new commercial leisure culture," says John F. Kasson,
a professor of history and American studies at the
University of North Carolina at Chapel Hill. His book
Amusing the Million describes how Coney Island's
urban setting allowed visitors at the dawn of the
new century to challenge the sexual mores of the Victorian
age. "It became a laboratory for modern mass culture,
became the epitome of that new kind of culture, whether
people liked it or not."
Coney Island did indeed have its detractors. A "disgrace
to our civilisation" is what the critic James
Gibbons Huneker called it in 1915, "for when
you are at Coney you cast aside your hampering reason
and become a plain lunatic." Frederick Law Olmsted,
among others, thought the working class would benefit
more from pastoral recreation, and the Spanish poet
Federico García Lorca was forthright in his
denouncement of Coney's "vomiting multitudes."
Robert Moses emerged as Coney Island's most influential
critic in the 1930s. But Moses alone wasn't responsible
for Coney's decline. The rise of television,
air-conditioning, and Disneyland; crime and urban
blight; politicians and real estate developers?all
played a part. In the 1970s, word spread that casinos
were coming to Coney Island, leading to frenzied speculation.
Many landowners sat on vacant lots and waited for
a big payday that never came. In 2001, talk of a Coney
Island revival again gathered momentum when Mayor
Rudolph Giuliani oversaw the construction, near the
Parachute Jump, of KeySpan Park, a minor-league baseball
stadium.
Which brings us to Joe Sitt, the president of Thor
Equities. Sitt grew up in Brooklyn and as a kid spent
so much time hanging out on the boardwalk, he likes
to say, he got the nickname "Joey Coney Island."
At 26, he founded Ashley Stewart, a chain of clothing
stores for plus-size African American women, then
later began buying cheap urban property and building
upscale shopping malls. Reportedly, the 10 acres he
bought in the heart of Coney Island's amusement
district went for upwards of $150 million.
Sitt's vision for Coney Island, according to
drawings by Thinkwell, a Burbank design firm, features
the Leviathan, a roller coaster that will dip underneath
and shoot up through the boardwalk; the Aviator, a
twirling series of high-flying cars, individually
controlled by joystick; and a three-tiered carousel?in
all, 260,000 square feet of rides and amusements where
Astroland now stands.
Behind the rides along Surf Avenue the proposed Coney
Island Hotel would rise, with an indoor Ferris wheel,
bumper cars, and restaurants. And farther west, near
the boardwalk along Stillwell Avenue, would be another
roller coaster, a water park, and a statue of a mermaid
in a giant martini glass. This is also the site of
four proposed buildings?a hotel, two time-shares,
and a 40-story condo building, with approximately
900 residential units spread out among the four. The
total cost of the plan, according to Thor: $2 billion.
Much of Thor's proposal mirrors the Coney Island
Development Corporation's strategic plan to make
Coney a year-round destination by attracting restaurants
and retail to the amusement core. The CIDC supports
rezoning areas on the fringes of the amusement district
for housing (the first floors of those buildings would
be reserved for retail and restaurants). But Thor
contends that residential construction is needed in
the heart of the amusement district in order to save
it.
Without such housing, more than a hundred million
dollars would be lost over the life of the project,
says Lee Silberstein, executive vice president of
the Marino Organization and Thor's publicist.
If amusements were profitable, he says, Coney Island
wouldn't be in its current condition. According
to a poll that Thor commissioned last October, 62
percent of 400 Coney Island residents supported a
limited amount of housing either "on or near
the boardwalk." Thor's critics respond that
the movement in the community against condos in the
heart of the amusement district has since grown. And
amusements are indeed profitable, they say; just look
at thriving seaside destinations such as Ocean City,
Md., and Wildwood, N.J. Perhaps the biggest concern
is that condos would sprout like mushrooms. Who's
to say future city administrations won't approve
more zoning changes that will wipe out the amusement
area? Give an inch now, they say, and watch Coney
Island as we know it vanish.
Efforts are underway to save parts of Coney Island
through historic preservation. Coney Island USA, a
not-for-profit organization that Dick Zigun helped
found to promote the arts, has applied for a handful
of sites to become New York City landmarks. Among
them are the Nathan's Famous building (1915),
a former Child's Restaurant that opened in 1917
and is now Coney Island USA's home, and the Shore
Theater, built in 1925. Taconic Investment Partners,
a New York real estate developer, has plans to restore
another former Child's Restaurant that opened
in 1923 on the boardwalk. Dazzling terra-cotta ornaments?seashells,
gargoyles, and Neptune, the sea god?line the
building's front; so does graffiti, a testament
to its recent neglect. The building will likely reopen
as a restaurant or catering business.
Still, some people fear that Coney Island, whose
bawdiness Walt Disney had disliked, could itself end
up Disneyfied. "This is the last place where you can
come down and see this kind of funkiness and spirit,"
says Charles Denson, author of Coney Island: Lost
and Found. "It's kind of anarchy, really."
Anarchy is a good way to describe certain booths on
the boardwalk. On the last day of March, a day before
Coney's unofficial opening for the season, I
return and see contestants lining up to fire paint
balls at a performer wearing protective gear ($3 for
5 shots). He stands, paint-splattered, in a pen between
two buildings, amid an odd collection of bowling pins,
rusted cans, stuffed animals, and milk crates, as
the owner of the attraction barks into a microphone,
praising the shooting prowess of two contestants.
A few doors down is Lola Staar, a souvenir shop owned
by Dianna Carlin. The sky is brilliant blue, but Carlin's
store, the size of a large walk-in closet, is dark.
Carlin was recently evicted after she got into a dispute
with Thor over her lease for this season. The day
before, she helped stage a protest against Thor's
plan on the steps of City Hall. Now she picks through
the remains of her store: a snow globe with the Parachute
Jump inside, T-shirts depicting the Elephant Hotel
(a 19th-century landmark that was indeed elephant-shaped),
Luna Park postcards. Coney Island, Carlin says, has
both a bright circus atmosphere and a gritty, seedy
underbelly. Simply put, it's real. I ask her
how its authenticity can be preserved in the face
of development. "That's the big question,"
she says. "A great start would be for small,
unique businesses to be encouraged to open up here."
Opening day, April 1, begins on a gloomy note. A light
rain falls; the temperature hovers in the low 40s.
Shortly after 11 a.m., Brooklyn Borough President
Marty Markowitz presides over the annual blessing
of the rides at Deno's Wonder Wheel Park. A few
minutes later, Markowitz breaks an egg cream (blended
milk, seltzer, and chocolate) against the front of
the Cyclone roller coaster, another annual tradition.
As a marching band plays, the Cyclone?screams
rising over rattling boards?makes its first official
run of the season.
Crowds are sparse. Some visitors gather outside
Dick Zigun's sideshows. Two women on stilts?one wearing
a black garter and blue wig, the other, sequined purple
pants?entertain onlookers with an impromptu dance
show. Amos Wengler, the so-called Bard of Brooklyn,
climbs onto a stage with his guitar and breaks into
song. The refrain: Save Coney Island. The lyrics:
Don't let them take it away. The world wants it
to stay. And: We don't need no condos here, no high-rises.
Coney Island's future for now is in the hands
of the CIDC. Its president, Lynn Kelly, was aboard
the Cyclone for its first run of the season. Small
businesses, she says, are what "keep Coney Island
authentic" and give it its "charm and sassiness";
efforts must be made to help them thrive in the new
Coney. The main issue, however, is zoning. The CIDC
hopes to maintain the importance of the Parachute
Jump by using its height, 262 feet, as a guideline
for future construction, she says?significantly
shorter than a 40-story building. The corporation
will issue recommendations to the New York City Department
of City Planning, which will then start the rezoning
process. Some speculate it may not begin until the
fall.
Amanda Burden, the chairwoman of the planning department,
opposes residential development in the core. So does
Markowitz, who told me, right before he broke the
egg cream on the Cyclone, "I don't mind
seeing a hotel, trade center, convention center, things
like that, but if we allow housing in the heart of
the amusement area, what's going to happen, clearly,
is that the residential section will grow, amusements
will decrease, and Coney Island will be gone."
Many locals were heartened in August 2005, when Bloomberg
saved the Bishoff & Brienstein Carousell, the
last remaining hand-carved carousel in Coney Island.
It was in danger of being auctioned off; the city
bought it for $1.8 million. That the carousel is being
restored and will reopen under the Parachute Jump
suggests that Bloomberg and the city council are sensitive
to Coney's heritage. But precedent has shown
what can happen when a real estate developer decides
to use heavy-handed tactics against the city. Many
years ago, Fred Trump (Donald's father) bought
Steeplechase Park, the last of Coney's original
amusement parks, and pressured the city to change
the zoning so that he could build high-rise apartment
buildings. Steeplechase's main attraction was
the Pavilion of Fun?a five-acre steel-and-glass
building. "It was one of the most beautiful structures
in New York," says Charles Denson. "Trump
tore it down, and he did it in such a spiteful way.
He invited the press and handed out bricks, had people
fling bricks through the glass facade." The date
was September 21, 1966; Denson was 12 years old. Trump
was fearful the pavilion might become a landmark and
had hoped that the city, faced with a vacant lot,
would cave to his zoning request. It never did. The
site is now home to KeySpan Park.
Lee Silberstein denies that Thor would try such a
tactic; after all, he says, the project's success
hinges on maintaining Coney Island's allure.
Thor recently suggested putting all of its proposed
900 or so residential units in one building away from
the boardwalk, and reducing the height of a time-share
building near the boardwalk so it matches that of
the Parachute Jump. The company also gave Dianna Carlin
a new license agreement; her store will stay open
this season. Critics worry that such gestures are
nothing more than attempts at public relations.
Carlin, for her part, says that Coney is known for
its behind-the-scenes machinations. She remains skeptical
of Sitt's intentions but is heartened by his
change of tone. "Hopefully it'll be great
for Joe Sitt, he can make tons of money, and it'll
be great for Coney Island," she says of the redevelopment.
"That's the ideal scenario everyone is trying
to work towards."
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