| Once Upon a Time
Theme parks, overshadowed by mega-amusement
parks, struggle to make a comeback.

Story by Tricia Vita / Jan. 9, 2004

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Eighteen years after Maryland's
Enchanted Forest theme park closed, weeds and neglect are
overtaking its storybook characters. (Meredith Peruzzi)
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"How much longer, Dad? How much farther, Dad?" Rachelina
Bonacci remembers asking as her family drove toward the Enchanted
Forest, a storybook-theme park in Ellicott City, Md., outside
Washington, D.C. "Then you'd see the King welcoming you, and you
knew you were there!" recalls Bonacci, 33, whose memories of the
Enchanted Forest are shared by legions of kids who visited from
1954 to 1986, when the park closed.
Today, a larger-than-life statue of Ole King Cole
remains as a roadside icon that ushers visitors into the Enchanted
Forest Shopping Center that was built on the 20-acre park in the
1990s. But the king's minions haven't fared as well: the Ugly
Duckling, Gingerbread Men and other storybook characters, made
in the 1950s of papier mache and coated with a material called
Celastic, are crumbling to ruin behind a fence marked "No Trespassing."
Bonacci, who is the director of the area's tourism
council, isn't the only one who would like to see what remains
of the park preserved. The community, including the Harrison family,
who built and ran the park for 32 years, say the strip-mall developer
broke his pledge to keep the Enchanted Forest alive.
Along with Story Land in Glen, N.H., a thriving
family-owned enterprise, and Storytown USA in Lake George, N.Y.,
now part of Six Flags Great Escape, the Enchanted Forest is among
the few children's theme parks that have reached the half-century
mark. As John Margolies notes in his book about roadside architecture,
Fun Along the Road, "Like spontaneous combustion, theme
parks based upon fairy-tale characters seemed to sprout up nearly
simultaneously in several places across the United States in about
1954, predating Disneyland by a year or two." Now, however, large-scale
amusement parks have overshadowed their fading predecessors.
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The Enchanted Forest's
castle (Meredith Peruzzi)
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Last August, the long-neglected Enchanted Forest
got a boost when the Howard County Historical Society's photo
exhibition of the park proved to be one of the most popular attractions
at the county fair. "We had a lot of requests for information
about the park over the years," says society director Michael
Walczak, who teamed up with Bonacci to bring a virtual tour of
the Enchanted Forest to the Visit
Howard County Web site later this year.
Last month, members of a task force working on Howard
County's Route 40 enhancement study began discussing the idea
of reopening the park, now behind a strip mall with a Blockbuster,
Petco, and 12 other businesses. "There's a lot of shopping in
the corridor, but there's not a lot of entertainment-type uses
either for children or adults," says Steven Johns, a planning
supervisor for the county. "We're thinking what we can do to meet
those needs, and the Enchanted Forest might play a role. In fact,
at our kick-off meeting we had a little poster from the Enchanted
Forest hanging up on the wall."
The county's burgeoning interest in revitalizing
the park is a fairytale-come-true for Rick Lepski, who co-founded
a citizens' group called Friends of the Enchanted Forest in 1999.
The group raised $380,000 in pledges to reopen the park but disbanded
after falling short of their goal of $1.2 million, the minimum
price tag put on the project by a theme-park consultant. "I still
get calls from people asking, 'Why did you give up?' When the
county was less than enthusiastic, people lost interest," explains
Lepski, who recalls meeting with the owner of the shopping center,
who simply wanted to know, "How much money can I make?"
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| A strip mall crowds the Enchanted Forest.
(Meredith Peruzzi) |
According to Lepski and Johns, issues such as traffic,
lack of parking, and the fact that much of the remaining park
is a wetlands area may prevent a full-scale reopening. However,
the same points have contributed to the Enchanted Forest's survival
by hampering further development of the property.
With a new county administration and a new owner,
Kimco Realty Corporation of New Hyde Park, N.Y., in place, Lepski
says it's time to launch a scaled-down restoration effort. "This
is the history of our county. Let's just make it a little park
that kids could walk through, and put in some benches. I think
the parks department could do that."
Kristin Hill, an architectural historian hired by
the county with a grant from the Maryland Historical Trust to
update its listings on the state's inventory of historic properties,
was asked by several concerned citizens to consider the Enchanted
Forest. "We can list it on the inventory without getting permission
or interior access by using the extensive photographs, maps, and
brochures collected by the historical society, but if we don't
know for sure what shape it is in, then it is hard to make a determination
of significance as it stands today," says Hill, who contacted
Kimco to visit the site but hasn't heard back from them yet.
At the same time, an Internet discussion group on
the Enchanted Forest started by park enthusiast Meredith Peruzzi
in September is abuzz with ideas. One member suggests a land swap
that would relocate moveable pieces of the park to county-owned
land, "where they can enjoy restoration and a second life." Another
member points to Children's Fairyland, a public-owned park in
Oakland, Ca., as a model.
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Kids in a 54-year-old
theme park in Oakland, Calif., (Children's Fairyland)
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Created in 1950 by a group of philanthropists, Children's
Fairyland was America's first three-dimensional storybook theme
park. Featuring talking storybooks and 30 sets depicting everything
from a little Snow White and the Seven Dwarves to the Old Lady
in the Shoe, the run-down, city-owned park has been rejuvenated
by a nonprofit that took over in 1994.
"The fact that we're a nonprofit allowed us to get
$3 million in bond money to do renovations and create a new amphitheater,"
says park director CJ Hirschfield, who orchestrates a whirlwind
of programs and fundraising activities that allow the park to
keep ticket prices at $6.
"People love Fairyland, and they don't want to see
it go away," Hirschfield says. "I have many people come through
who say, 'We used to have a place like this in my hometown, but
it's no longer there.'"
Tricia Vita is a New York-based writer with a
special interest in the outdoor amusement industry. Her Web site
is www.triciavita.com.
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