Pioneers of Place
Giorgio Cavaglieri and his colleagues helped turned theory into reality.
BY DWIGHT YOUNG
When I first started working in this field, there
was a fairly short list of places that people spoke
of (using the affectionate but reverent tones employed
when referring to a beloved grandparent or favorite
movie star) as preservation icons. They were examples
of adaptive use that demonstrated how a skilled, imaginative
architect or developer could turn an outmoded old
building into a lively and economically viable showplace.
Although new projects were added to the roster from
time to time—a school that was turned into apartments,
a church that became a concert hall, a railroad depot
reborn as a fern-bedecked restaurant—a select
few occupied permanent slots on the list because they
were considered extraordinarily successful or innovative.
San Francisco's Ghirardelli Square was one of
them, along with Boston's Faneuil Hall Marketplace,
Pittsburgh's Heinz Hall, Washington's Old
Post Office—and New York City's Jefferson
Market Branch Library.
As a hardcore fan of high Victorian Gothic, I've
always considered the Jefferson Market Library a terrific
piece of architecture—a bold, self-assured, in-your-face
building with a commanding tower and enough gables
and turrets and finials to keep a building-watcher's
eyes busy for hours. Built as a courthouse in the
1870s, it went through a couple of other uses before
finally winding up vacant and abandoned by the early
1960s. There was talk of demolition, but a spirited
citizens' campaign eventually persuaded the city
to save the place and turn it into a branch library
in 1967.
The job of effecting the transformation was awarded
to architect Giorgio Cavaglieri, who died in May.
Although he's not exactly an unsung preservation
hero, he's certainly an insufficiently sung one.
When he tackled the Jefferson Market project, adaptive
use was still a fairly new concept, and preservationists
were hungry for bricks-and-mortar proof that old buildings
really could be reborn with new and economically workable
uses. We used to call it "ground-truthing"—an
evocative label for assessing the validity of a theory
by testing it in the real world. By keeping this hulking
red-brick white elephant intact as a neighborhood
landmark and giving it a functional role in community
life, Cavaglieri offered a hefty hunk of ground truth
for the concept of reuse—and among those who
took that truth to heart were lots of people who didn't
even consider themselves preservationists.
The result isn't perfect, of course. Just as
the original 1870s building is unmistakably a product
of its time, so is its 1960s rehab. Some of the new-old
juxtapositions now seem a bit forced, as if the architect
were grabbing us by the lapels and saying, "See
how sleek and modern this light fixture is—but
observe how beautifully it fits with this 19th-century
brickwork." Would the rehab be handled differently
today? Almost definitely. Does that matter? Not so
much. We can argue over the merits of this or that
aspect of the makeover—I'm not even sure
that the project would meet today's Secretary
of the Interior's Standards for Rehabilitation—but
we can't deny its impact.
The same can be said for the other places that once
made up the canon of preservation icons. Admittedly,
some of them have long since lost their novelty and
become something perilously close to clichés.
"Festival marketplaces" sprouted everywhere
in the wake of Ghirardelli Square (wherever you go,
you can—if you really want to—buy scented
candles and eat designer tofu in a building that used
to be a textile mill or a train shed or a tobacco
warehouse), and the success of Heinz Hall helped encourage
cities from Boston to Honolulu to turn old movie palaces
into performing arts centers. Still, the very fact
that these places spawned so many imitators is evidence
that they really merit their emblematic status, even
though they're no longer new and startlingly
fresh. They opened our eyes. They pointed the way.
The word icon gets tossed around pretty freely these
days, but in the case of the places that Giorgio Cavaglieri
and his colleagues pioneered, it's the only word
that fits.
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