Open House
A Growing Number of
Preservation Groups Offer Courses for Real-Estate Agents.

Story by Carolyn Battista / Feb. 23, 2007

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| Agents on a
bus tour learn about historic houses like this one in Rochester's
historic district. (Mary Nicosia)
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Lately more real-estate agents are admiring
Greek revivals, getting advice on wainscoting, and studying local ordinances.
That's because more preservation groups are offering courses that help
real-estate agents understand and market historic properties.
For the past two years, the Connecticut Trust
for Historic Preservation has operated its so-called Real Estate School,
a full-day program given at several sites around the state.
"As we noted the increase in teardowns,
especially of historic houses, we decided that we should develop our own
curriculum to bring to real-estate professionals critical information
that they can use as they market historic and older houses," says
Helen Higgins, executive director of the trust. "We want them to
value historic architecture, to encourage homeowners, to see possibilities.
We train them to have an eye for what is of architectural interest and
historic value in all kinds of houses."
Teaching the Connecticut course is Rachel Carley,
author of several books on architecture, including The Visual
Dictionary of American Domestic Architecture. Her morning
sessions include a slide presentation on architectural styles
and an explanation of preservation legislation. Afternoon sessions
are workshops on topics like writing accurate ads. ("No 'Colonial
Victorians,'" Carley advises.)
In one workshop, an attendee described a house
where prospective buyers seemed put off by painted paneling; they anticipated
laborious paint removal. But Carley noted that given the period of the
house, the paneling was probably always painted. She suggested that the
agent bring along period paint samples to suggest attractive, appropriate
possibilities.
In partnership with ERA Realty, the National
Trust for Historic Preservation offers "Architecture in America,"
a course that provides an overview of major American architectural styles
from the 18th century through the mid-20th century.
Dwight Young, who teaches the four
annual classes, calls the regional programs "a terrific complement"
to the Trust's program because they focus on local interpretations
of architectural styles. "That's where they can really shine,"
he says.
Like the Trust-ERA course, local workshops
are offered through accredited schools and provide attendees with continuing-education
credits. In teaching agents about state and local preservation ordinances,
historic-tax-credit programs, and the history of particular neighborhoods,
these classes can promote the stewardship of old buildings and aid in
the revitalization of neighborhoods.
For the past several years, Maine Preservation
and the Landmark Society of Western New York have offered courses for
real estate professionals: Both report full classes with waiting lists.
One class, "Understanding Older Housing in Maine," is offered
several times a year through the University of Southern Maine's Center
for Real Estate Education.
"Our course provides a framework for understanding
old buildings and provides-or locates-the resources needed for further
information," says Leslie T. Fossel, a vice president of Maine Preservation
and the owner of Restoration Resources, who teaches the seven-hour course
with a realtor as his assistant teacher. Fossel adds that the course shows
how old buildings can be functional without diminishing their appearance
and how they can be preserved at an affordable cost. Each class visits
and evaluates an old structure on the market.
In Rochester, N.Y., a bus tour is the most
popular part of "Marketing Historic Houses Successfully," a
two-day course that the Landmark Society of Western New York offers in
cooperation with the Greater Rochester Association of Realtors and New
York's department of state. The course covers local history, the work
of noted local architects, and preservation ordinances.
"It gave me credibility as a realtor,"
says Mary Nicosia, a trustee of the Landmark Society, who took the course.
Nicosia likes selling old houses and is restoring her own circa-1900 home
in Rochester. The bus tour was especially eye-opening, she notes, to the
attendees who "had never been to any of the neighborhoods."
One aim of the course is to promote living
in the city by showing agents that they needn't automatically steer clients
to the suburbs. "There are expensive neighborhoods but also 'preservation
up-and-comers,' offering great value for buyers," Nicosia says. The
course also shows students how to find information they need and informs
them of services-like roofing and copperwork-that might help clients take
on a project.
Teaming up with agents is a growing trend.
The Atlanta Preservation Center offers two workshops annually (one on
older commercial properties, one on homes), and the Historic Preservation Alliance of Arkansas and the Kansas Preservation Alliance both conduct workshops at their
annual conferences. Some groups, like the Tennessee Preservation Trust
and APVA Preservation Virginia, plan to offer courses in the future. Preserve
Nevada's executive director, Andrew Kirk, says his organization will likely
offer programs "in coming years, as the interest in historic properties
grows."
It's not just about saving a historic
house from becoming a McMansion, Higgins says. Real-estate agents
have the power to fight sprawl. "We need to invest in the
existing housing in our urban areas," Higgins says, "to
make them appealing again."
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