| Virtual Main Street
A new computer program helps communities plan for the future.

Story by Willa Reinhard / Sept. 20, 2002

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A simulated Main Street, part of the CommunityViz
software program (CommunityViz)
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For residents of Steamboat
Springs, Colo., a popular resort two-and-a-half hours northwest of Denver,
finding affordable housing has become a chore. Known for winter skiing
on the slopes of Mt. Werner and summer boating on the Yampa River, over
the last few years this mountain town of 9,800 people has experienced
a boom in year-round tourism, and the cost of living has skyrocketed.
Yet three years
ago, when the city made plans to develop a mixed-income apartment
complex west of town, neighbors worried. Would a cluster of buildings
disrupt the scenic landscape?
Enter CommunityViz, a state-of-the-art, three-dimensional
computer mapping software that helps communities visualize and
analyze the future. "Steamboat Springs residents used CommunityViz
to see exactly what the development would look like from the road,"
explains Doug Walker, managing director for the company, based
in Boulder, Colo.
Introduced to the general market by the Orton Family
Foundation less than a year ago, this planning software available
for $4,995 per licensed userlets users create virtual towns
and experiment with various scenarios and consequences. So far,
the program has been scooped up by more than 100 communities across
the country from Falmouth, Maine, to Los Angeles, Calif.
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ComunityViz view
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Like SimCity, the computer game that allows players
to build make-believe cities with fictional citizens, CommunityViz
is a virtual-reality program. But while SimCity fans deal with
monster attacks and nuclear meltdowns, CommunityViz subscribersregular
folks or people on planning commissionstry to envision how
a proposed strip mall, for example, might affect a country road
or impact education, land-use, utilities, or tax revenues.
In Steamboat Springs, the town planning board and
council ultimately approved the apartment buildings under the
condition that trees be planted to screen them from the road.
In addition, says Walker, residents who had assumed the hike in
housing costs resulted from rising land costs, realized, with
a CommunityViz analysis, a small decrease in bank interest rates
would have a greater impact on lowering mortgage rates, for example,
than lowering the price of land. "Community pressure then
shifted away from landowners and onto financial institutions,"
Walker says.
The software program's roots took hold more
than 50 years ago in Weston, Vt., a village in the Green Mountains.
In 1947, an entrepreneur named Vrest Orton opened a tiny shop
that would grow, under the direction of his son Lyman, to become
the successful online and catalog company known today as the Vermont
Country Store. Lyman, a long-time participant on Weston's
planning board, and his neighbor, Noel Fritzinger, decided that
it was time to give back to the community. So in 1995, they formed
the Orton Family Foundation, a private, not-for-profit operating
foundation that would launch and run programs to help rural areas
cope with the social, environmental, and physical effects of development.
CommunityViz was their first venture.
"Lyman wanted to help citizens become
involved in the process of shaping their own changing environments,"
says Walker.
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| (CommunityViz) |
Ken Wall, president of Geodata Services, Inc., in
Missoula, Mont., has jumped on the CommunityViz bandwagon. "I've
been doing community mapping since the mid-80s, and this is by
far the most exciting tool I've used," he says. Wall's
company is using the technology, as part of a national Firewise
program developed with $5 million from the U.S. Department of
Agriculture Forest Services and the Department of Interior, to
assess the risk for private homes located in fire-prone areas
in the West.
"There has been tremendous growth in
the Rocky Mountain region over the last several years, and the
many homes being builtboth permanent residence and vacation
homescreate lots of issues in terms of fire risk,"
Wall says. A safer home would have, for instance, a clearing of
300 feet around the structure, a metal roof, more than one road
leading away from the house, and access to water and a fire station.
CommunityViz saved Wall a lot of leg work, allowing
his team to assess an entire community at a timeincluding
homeowners who don't live in the area year-roundand
present them with "what if" scenarios. For example,
what would happen if 20 percent of homes installed metal roofing
instead of shingles, or 50 percent of people cleared trees and
brush around their homes?
"One of the coolest things about CommunityViz
is you can pop from a two-dimensional map to 3-D map," Wall
says. "It's as if you're walking around the land
or flying in the air. People get a much better sense of what's
going on when they can see trees and homes and roads."
Sound easy? The folks at CommunityViz assert that
the everyday homeowner could use the interactive technology from
the kitchen table. But according to Matt Mega of Eureka Township,
Minn., a rural community of 1,490 located two miles south of Minneapolis,
the learning curve is a bit steeper than the company lets on.
"Your average citizen wouldn't be able to use it without
assistance," says Mega, of 1000 Friends, an organization
focused on protecting the state's environment and resources.
Early last year, before the software went public,
the small farming town was one of 20 communities nationwide to
receive CommunityViz free of charge. Eureka's proximity to
the booming Twin Cities means change for this rural community.
The population of its county had increased by nearly 30 percent
between 1990 and 2000, according to the U.S. Census, and the city
of Lakeville, just north of Eureka, is predicted to be one of
the fastest-growing cities in the area over the next 30 years.
"We wanted to look at the town's
options for growth and answer questions like How much farmland
would be lost?'" says Mega, who led the project.
With equipment from the Orton Family Foundation
and a $50,000 grant from the Minnesota Office of Environmental
Associations, 1000 Friends and the town of Eureka assembled a
10-citizen committee to meet once a month to review and give input
on twelve different growth scenarios.
"CommunityViz is a great asset to us. Without
it, we would have spent a lot more time communicating and analyzing the
scenarios," Mega says. "But there's so much the software
can do. The trick is to get it to do what you want it to do."
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