Car Culture
Some Cities Convert Historic Parking Garages into Lofts or Lots.

Story from the archives by Mary Beth Klatt
/ Oct. 21, 2005

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| The Hotel LaSalle was demolished
in 1976, but its 1918 garage remained. (Landmarks Preservation
Council of Illinois) |
Dust coats the upper windows, rust flakes off
the 60-year-old neon sign, and rickety scaffolding protects passersby
from debris from the brick-and-terra-cotta facade of Chicago'sand
perhaps the country'soldest parking facility, the Hotel LaSalle
garage.
Built in 1918 when Model T cars reigned and motorists sported
goggles and scarves to keep road dust at bay, the Hotel LaSalle garage
could go the way of Pierce Arrows and Crosley automobiles.
The city's Commission on Chicago Landmarks
recommended last year that the building, which it contends is the nation's
first multi-level parking garage, be denied landmark status. The commission
had awarded preliminary landmark status in 2002 to the six-story facility
designed by famed architects Holabird & Roche.
"There is no way to update to make it
useful," says city spokesman Tony Binns. "It was built for Model
Ts, and only one car could get it in and out at a time, not for traffic
constantly coming in and out today."
Local preservationists were disappointed with
the commission's decision. "It is quite disappointing when the commission
takes action to save an important historical building and then reverses
itself in the 11th hour," says Jonathan Fine, president of Preservation
Chicago. "This action only ensures that the building will definitely
be demolished."
The building's manager, Dennis Quinn,
didn't want landmark status. "The garage is very inefficient,"
says Quinn, president of System Parking Inc., which manages the
facility. "It takes a ton of valet parkers to get cars in and
out of the garage in the morning and the evening." He says the
garage hasn't turned a profit in seven years. "In today's market,
there's no way we can compete with the self-park garages."
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| This 1924 Los Angeles parking garage is
now a loft-style apartment building. (Architectural Resources
Group) |
Other garages nearly as old as the Hotel LaSalle have been
successfully rehabbed. In August, an eight-story Beaux Arts garage in Los Angeles
was recently granted historic status by the California's Historic Resources
Commission. Designed by Curlett & Beelman, the 1924 building was constructed
to alleviate reduce traffic and provide extra parking in the then busy
downtown. A state-of-the art mechanical lift hoisted Studebakers, Pierce-Arrows
and Fords into parking spaces. "It's truly a piece of car culture particularly
in Los Angeles, defining the landscape until after World War II," says
Trudi Sandmeier, a historic preservationist with the Los Angeles Conservancy.
In Milwaukee, the Gimbels Parking Pavilion
also was rehabbed and is being used for office space and parking. "The
Gimbels garage is important because it's a nice example of Streamline
Moderne styling through a building that is poured-concrete but is a nice
piece of design work," says Jim Draeger, Wisconsin's deputy state historic
preservation officer. "It's high style. It's a handsome, attractive building
and it helps connect us to the early history of transportation."
Parking garages began as one-story brick affairs
at the end of neighborhood alleys of residents who could afford automobiles.
But the hotels, particularly in downtown Chicago, revolutionized parking,
making garages a critical part of the urban landscape. While automobiles
were invented in the 19th century, they didn't become common until 1905.
when hundreds of companies churned out "horseless carriages." In cities
everywhere, these early automobiles jockeyed for space with carriages,
horses, and trolley cars, and there simply wasn't enough street parking
available to accommodate them all. There was only one way to go: up.
"Cities had to develop a new type of building,
and Chicago was famous for rethinking the building as more than just a
utilitarian structure," says Tim Samuelson, Chicago's cultural historian.
The Hotel LaSalle was among the first hotels in the country to meet this
challenge. It built a free-standing garage, a red-brick, multi-level facility
with enclosed windows to keep out the rain and a ramp to ensure speedy
parking. The hotel touted it as "America's finest garage."
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|
Detail of Milwaukee's Gimbels parking garage
(Eric Oxendorf/Wisconsin Historical Society)
|
In 1927, DuPont Co. invented Duco-lux, a durable
automobile paint finish that revolutionized the parking industry. Cars
could be left outside in the rain or snow overnight without damage, an
innovation that led to garages without windows. Although the construction
of new garages came to a halt with the Great Depression, and later World
War II, new construction began again in 1947 with the first self-parking
garage. With few exceptions, early garages had valets, which still exist.
As many as 30 attendants parked and retrieved cars for shoppers 24 hours
a day at the four-level, three-story Gimbels parking pavilion in Milwaukee,
built in 1947.
Among the first to incorporate basement space,
the Gimbels structure was considered the newest wave in modern parking.
Beginning in the 1950s, old buildings in major cities were demolished
with alarming frequency to make way for new parking facilities. At the
same time, people were moving out to the suburbs, where there were no
streetcars. Retail also moved from downtown to the suburbs, creating a
need for new parking lots. By the end of the 50s, virtually all parking
garages were self-park, not valet.
Preservationists such as Draeger contend that
the old garages are worth saving. "They still have viable uses,"
he says. "There's no need to take a parking garage down as long as
people are driving cars to park. It makes sense to rehab. It's a lot less
expensive than building a new one. You get to preserve a piece of history
that is probably the most innovation of the 20th century and put it to
a use that's probably the best use for it."
Mary Beth Klatt is a freelance writer living
in Chicago.
This story was originally published
on Preservation Online on Oct. 4, 2004.
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